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Marketing Manager - Cards and Loan Acquisition

Apply now Job no: 686667
Work type: Permanent Full Time
Location: England - Newcastle, England - North West, Scotland - Glasgow City Centre
Categories: Brand & Marketing, Team Leader/Manager

Business Unit: Brand and Marketing
Location: Chester or Gosforth
Employment Type: Permanent
Salary: In the region of £64,000

Credit Card Marketeer Wanted!

We are up to big things in Virgin Money. We have big ambitions and big plans to achieve them. Brand & Marketing is leading the charge to disrupt our industry and turn banking on its head. We know that money is a big deal – so much more than a set of products and services. Driven by our purpose we come to work everyday for one reason: to make everyone happier about money. The work will be challenging and the deadlines sometimes tough. But when our purpose is combined with the right people, the impact is powerful. Together we can take on challenges and crush them, we can achieve wild success. And we can have fun doing it.

So what’s missing?

Right now we are searching for a Marketing Manager Cards and Loans Acquisition to join our team in Chester, Gosforth or Glasgow. As well as having significant experience (across a range of marketing, banking and retail disciplines) and experience leading direct and indirect teams, we also welcome insatiable curiosity and relentless optimism. We seek out the straight talkers, the smart disrupters and the people that ask ‘why not?’. We apply head and heart and expect every member of our team to do the same.

What do we want from you (and what will you get back?)

100% commitment to driving our purpose and living it. We want you to be the one who challenges the status quo and champions the customer. We don’t care where the great ideas come from and we pride ourselves on being totally open to diversity in all its forms. We care about the happiness of our team and we have a thriving well-being committee dedicated to making work better every day. We place a lot of store by our leaders. We expect them to own their role and be passionate about it. To share our vision with their teams and help them be the best they can be. And we expect anyone who works with us to advocate us 24/7 – to friends, to family and on their social channels.

Day to day you will…

  • translate the credit card and loans strategic marketing plan into an operational acquisition plan with associated targets and clear & stretching KPIs
  • collaborate with colleagues across the business to ensure appropriate budgets are in place, resource available and propositions delivered to enable the objectives of the Retail Business to be achieved
  • target an ambitious customer experience for the Retail Business, embedding the brand promise and company purpose into every campaign, customer interaction and proposition
  • control the co-ordination and prioritisation of all campaigns related to credit cards and loans acquisition activity, taking ownership of appropriate communication channels
  • control, challenge and gain enterprise agreement to the customer acquisition marketing plans for the Retail Franchise
  • identify and manage suitable 3rd parties to support the delivery of the strategy, KPIs and goals in an efficient and effective manner
  • ensure that all marketing campaigns are delivered in a manner compliant with FCA, Data Protection, GDPR and other relevant regulations


Ideally you will have...

  • proven experience across a range of marketing, banking and retail disciplines including a leadership style role
  • an appropriate qualification a degree and/or post–graduate qualification with experience across a range of marketing disciplines
  • commercial marketing experience and be commercially astute
  • experience integrating campaign activity across marketing channels
  • experience utilising consumer insight to develop and deliver effective marketing strategies & propositions
  • experience in developing and delivering Marketing propositions
  • experience influencing at Senior and Executive levels
  • excellent interpersonal skills, with the ability to build productive business relationships
  • an understanding of Financial Services and/or other service based industries
  • an understanding of the impact of market dynamics and competitive forces on Marketing performance and knowledge of the actions required to drive Marketing success
  • an understanding of the legal and regulatory environment of the financial services industry
  • strong communication skills both verbal and written an ability to lead, influence and inspire

RED HOT Rewards

  • A generous holiday package and the option to buy more!
  • Private Medical Insurance - with the option to extend to family members.
  • Pension!  A market leading pension – we’ll top up your contributions too.
  • Flexible benefits – customise your rewards to work for you!

If this sounds like a role for you, then please click the link below to apply.

If we offer you a job and you accept, there are some checks we need to complete before you can start with us. This will include a credit and criminal record check, as well as providing 3 years' worth of satisfactory references.

Inclusion is at the heart of our culture. It’s written into our values. As part of our inclusion strategy, we want to build a truly inclusive culture, where every colleague and customer feels they belong, and our recruitment process reflects this approach.

Advertised: GMT Standard Time
Applications close: GMT Standard Time

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