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Brand Insight Senior Manager

Apply now Job no: 033846
Work type: Permanent Full Time
Location: England - Newcastle, Scotland - Glasgow City Centre, UK
Categories: Brand & Marketing

Job Title:   Brand Insight Senior Manager
Business Unit:  Brand & Marketing
Location:   Glasgow or Gosforth
Salary: Highly Competitive plus package 
Employment Type:  Permanent

Virgin Money has grown, and we’ve got big plans for the future - you’d be joining us at an exciting point on our journey as we bring our brands together. It’s a fun and fast-paced place to be, and we’re on the lookout for great people, could you be the one taking our Brand Insight practice to the next level?

We're working hard to disrupt the status quo in UK banking and we can't do this without a team of truly great people behind us. Our Brand & Marketing team is going through a period of significant change as we Rebrand and move towards a brand-new Virgin Money brand. It's a fast-paced, exciting and creative time to work in a team where there's plenty of collaboration and engagement with our colleagues and customers. Like all Virgin business', we love to challenge the norm, so you'll need to be comfortable questioning the status quo.

Within the Customer and Marketing Insight team, we're looking for smart, ambitious, energetic individuals who want to come with us on this journey.

To be perfect for this role you will ideally be a marketing professional with significant experience in brand and consumer research and insight.

What is the role about...

The Brand Insight Senior Manager leads the generation and implementation of insight-driven actions focused at improving Virgin Money Brand salience and equity. The key responsibilities of the role are;

  • Determining the long-term vision for the brand and market research programmes
  • Leading the development and implementation of an insight strategy that delivers a robust and reliable understanding of brand and market performances across the whole enterprise
  • Engaging with and acting as a Brand Subject Matter Expert with all relevant stakeholders within in Enterprise and Virgin Group
  • Overseeing all ad-hoc brand and market research projects and managing all continuous brand & ad tracking tools as well as customer community panels
    Leading the deployment of appropriate brand and market insights generation tools and data platforms to targeted audiences across the whole organisation

To be brilliant you will bring and be... 

  • Extensive demonstrable experience, ideally acquired from a variety of sectors, in developing consumer insights and embedding at all levels of the organization
  • An in-depth and thorough understanding of qualitative and quantitative research methodologies and techniques and be abreast with latest developments and innovations in the area
  • Skilled at developing strategic research plans to meet business objectives 
  • You will have project and people management experience
  • As an engaging individual, you will enjoy building business relationships with colleagues throughout the bank and externally with agency partners

RED HOT Rewards

  • A generous holiday package and the option to buy more!
  • Private Medical Insurance - with the option to extend to family members.
  • Pension!  A market leading pension – we’ll top up your contributions too.
  • Flexible benefits – customise your rewards to work for you!

If this sounds like a role for you, then please click the link below to apply.

If we offer you a job and you accept, there are some checks we need to complete before you can start with us. This will include a credit and criminal record check, as well as providing 3 years' worth of satisfactory references.

Inclusion is at the heart of our culture. It’s written into our values. As part of our inclusion strategy, we want to build a truly inclusive culture, where every colleague and customer feels they belong, and our recruitment process reflects this approach.

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Applications close: GMT Standard Time

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